The term connected TV refers to any kind of premium content streamed using apps. Those apps can be used on smart TVs, laptops, smartphones, or other devices. As long as they’re streaming apps, connected TV advertising can be used to reach viewers either before the content or when there would normally be commercial breaks. Read on to find out about the benefits of employing connected TV advertising either instead of or in addition to traditional TV commercials.

Change With the Times

According to a recently released report by Nielsen, more households now watch streaming video services than broadcast TV. The report indicated that streaming video accounted for 26% of viewership, while broadcast TV maintained an audience share of just 25%. This may not seem like a huge difference, but the Neilsen report only took TV viewership into account without regard to mobile devices. Given that, according to realtimecampaign.com, these trends do not appear likely to reverse, advertisers would do well to change with the times.

Better Return on Investment

Connected TV works ‘harder and smarter’ for the ad dollar, new analysis finds. The return on investment (ROI) for this novel form of advertising is already greater than that associated with traditional TV commercials in most industries. The exceptions are markets that target older Americans, some of whom have yet to make the switch. Of course, there’s no reason that brands with multiple target audiences can’t reach out to younger consumers via connected TV ads while simultaneously maintaining a connection to older markets via traditional commercials.

More Targeted Advertisements

Switching to a connected TV advertising service like Samba TV allows business owners to leverage the power of big data and create targeted ads. Successful marketing campaigns always target specific demographics, but it was difficult to determine which shows were most watched by different target audiences on traditional broadcast TV. Streaming services gather a far wider array of data on their customers, which can help advertisers determine when and where to place their content to reach the most relevant demographics. Business owners can go to this site to find out more.

Generate Meaningful Engagement

The ability to deliver more relevant ads to different devices can generate more meaningful forms of consumer engagement. People watching a streaming service on their phones, tablets, or laptops might be more likely to respond positively to content that directly references the company’s website or social media profiles, for example. Those who watch streaming programs on their smart TVs may respond better to ads that bear a greater resemblance to traditional commercials. Connected TV advertisements can also generate more meaningful engagement based on what people are watching.

Make the Switch Today

Ready to start reaching more audiences and making better use of every advertising dollar? It’s time to get with the times and start producing and airing connected TV ads. These advertisements make a perfect addition to any marketing strategy, so while they won’t replace the need for traditional TV ads completely, connected TV ads are well worth the investment.

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Website: Realtimecampaign.com