The internet has ushered in a new age of gaining exposure for musicians. Many famous artists got their start on platforms with streaming services. As the market grows, paid ads have become the norm for musicians, which one can learn more about when they go to website. There are several ads managers musicians can use today and here are some of the best options to check out first. 

Spotify

Spotify has become a household name in the music and podcast industry, according to realtimecampaign.com. Spotify’s reach has grown exponentially each year and shows no signs of slowing down any time soon. Marketers have been slow on the draw for placing ads on this platform, which means that the audience has not been saturated with ads from the competition just yet. 

Spotify offers a few perks for musicians to check out. First, musicians will have access to more than 40 million users that have ad-supported accounts on the platform. On average, each user spends more than 2 hours listening, which is far longer than the average person spends on any one website or social platform. 

TikTok

TikTok is the latest social media platform to gain a major following. With a younger user base, this platform is holding its own against giants like Facebook and Instagram. For musicians, this means an easily-accessed, video-based platform for getting exposure fast. Videos are pushed to unique users almost immediately after they are uploaded, so musicians will get more exposure to more people the more often they post their content. As the article “TikTok, Who’s There? Four Reasons Why You Should Be Marketing On TikTok” explains, TikTok’s market is not saturated, so musicians stand a better chance of being seen than on other older platforms. 

Instagram Ads

Instagram is still a top-rated social platform, even years after its debut. Instagram and Facebook both use Facebook ads manager to manage ad campaigns. Facebook’s ads manager is so in-depth, musicians can hone in on their ideal listener with ease. Instagram’s user base is slightly older than TikTok but still trends with users under 40. There are over 800 million active users on Instagram alone, so combining the fantastic advertising tools available with its incredibly wide user base, musicians have a good shot at getting the exposure they need to skyrocket to success. 

Internet Streaming

Streaming is by far the most popular video platform in the entire world. There is a shocking number of people that use a platform almost exclusively for streaming music. There are many ways to stream internet music and there have been popular platforms that have launched many music stars into success, including Justin Bieber. 

The internet offers a way for musicians to connect to their audience through longer videos, which can significantly improve their image. They have the option of using both in-stream ads or discover ads. In-stream ads show up while a person is watching a similar or otherwise related video whereas discover ads show up in a person’s recommended video stream. 

The Bottom Line

Musicians do not have to wait around to get discovered by a major label before getting recognized. Using a social media or streaming platform ads manager, they can get the start they want all on their own. Use one or all of these platforms to maximize exposure and get a significant following today.

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