Reading is one of the best ways to spend leisure time and learn new insights about the world. Whilst some people are more interested in thrillers or science fiction, it cannot be denied that a good light-hearted but informative book can appeal to people like no other. “From Penguins to Paradise: My Life As An Advertising Man”, is one of the most entertaining and informative books about the advertising industry that you are likely to come across. The book is creating waves in bookshops with its humorous, witty and insightful content that is hard to put down.
From Penguins to Paradise takes its readers into the world of a young agency executive who starts his career trying to make penguins perform for a TV commercial in London, followed by stories of his career development in a variety of countries around the world.. Each of his experiences is unique and very funny, leaving the readers feeling informed and uplifted – while laughing their socks off. From his initial steps as a Trainee Account Executive to being appointed as the Managing Director (Thailand) and eventually becoming a Senior Vice President (International), the author makes sure to inspire the readers and provide key insights into how ad agencies work, how learnings from one country can be applied elsewhere, and what bachelor life really looks like in these foreign countries.
The author comes with decades of experience in the advertising industry. With a degree in Business Studies, Paddy’s first job was in an international advertising agency where he worked for a number of clients. Paddy spent many years in different London international agencies and soon became a Group Account Director at DMB&B. Later he joined Leo Burnett in Singapore as Deputy Managing Director, which led to him working in a variety of Asian countries including Malaysia, Japan, Indonesia, Brunei and the USA. He later served as the Managing Director of Kenyon and Eckhardt in Bangkok. Having relocated back to London he was given the task of opening agencies in Russia and other Eastern European Countries. He moved to Hong Kong in 1992 to develop new offices in China and manage business throughout Asia/Pacific, before retiring from advertising in 1995 in order to run two start-up ventures in The UK and serve as a part-time lecturer in advertising and marketing. It is his considerable knowledge, experience and passion for advertising that makes “From Penguins to Paradise: My Life As An Advertising Man” a great and highly amusing read.
About the Book:
“From Penguins to Paradise: My Life As An Advertising Man”, written by Paddy Hayes, invites the readers to share a laugh and gain valuable insights into the advertising industry. The book charts the career of a young advertising agency trainee who starts the journey from the lowest rung of the advertising career ladder from where he eventually ends up as a Senior Vice President (International). The book is entertaining, informative and light-hearted, capturing the reader’s imagination and simply guaranteeing a really good laugh from start to finish.
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